Sample reading Fictional CV and advert
Sample reading
Senior Data Engineer
Fictional contract advert
£550 - £600 per day, outside IR35, as the advert states. Fictional advert, made for this sample: there is nowhere to apply.
- Duration
- 6 month contract
- Start
- ASAP
Agency CV tips
- Put your email address and phone number in the body of the page, not only in a header or footer.
- Open with a one-line headline under your name that says what you do, in the words adverts use.
- Use the advert's own words for the skills, qualifications and job titles you really have.
- Give each role its start and end month.
- Send a Word file or a PDF in one column, with no tables or text boxes; many agencies ask for Word.
- State your right to work in the UK, and leave out your date of birth, a photo and your marital status.
About this sample
Jordan Sample is not a real person. Our engine read this made-up CV of a contract data engineer against a made-up contract advert on 2 Oct 2026, as it reads yours.
Every Pro part is open here. A free reading of this CV would hide 3 skill names. See Pro plans
A sample keeps nothing about you and runs no AI.
Searchability
IMPORTANTWhat we check and why
Agencies load your CV into their systems and recruiters search it by keyword. This is how well yours reads in that process.
Only the job title match counts in your score here: it earns 15 points.
Tip: Worth a look first: "1 skill written one way only".
Contact details
What we check and why
We look for an email address and a phone number in the body of the page. Some agency systems skip page headers and footers, so contact details only there can be lost.
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Pass
Your email address and a UK mobile number are in the body of your CV, where agency systems read them.
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Pass
Your CV gives a postcode area near the top, so a recruiter searching by location can find you.
Headings
What we check and why
We look for a heading over your work history (such as Experience, Employment history, Contract history, Assignments or Placements). Agency systems file your roles under it.
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Pass
We found 6 standard section headings: Summary, Skills, Experience, Education, Certifications, Interests. One of them heads your work history.
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Pass
Your CV has a profile or summary heading.
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Pass
Your CV has headings for your qualifications (Education, Certifications).
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Pass
Your CV has a Skills heading.
Job title match
What we check and why
We look for the advert's job title in the first line of your CV after your name and contact details, where our match rate gives 15 points for it, and anywhere in your CV, where a recruiter's search for the title would find it.
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Pass
Your CV uses "Data Engineer" from the advert's title, "Senior Data Engineer". We could not map this title to a role in our catalogue. Your CV earns the 15 title points in the match rate because the first line of your CV after your name and contact details names the same role as the advert's title.
Education match
What we check and why
We compare the level the advert asks for with the highest level your CV names, in RQF levels (SCQF in Scotland). "Or equivalent experience" in the advert means a miss is not a fix.
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Your choice, not scored
The advert does not ask for a qualification, so there is nothing to match.
Dates
What we check and why
We check that the date ranges in your work history use one format (for example "Mar 2021 - Present" throughout), so a system reads each role's dates the same way.
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Pass
Your 3 date ranges use one format (like "03/2021").
Acronyms
What we check and why
We check that a term the advert uses in full or as a short form appears on your CV both ways at least once (for example "Construction Skills Certification Scheme (CSCS)"), so a search for either finds you.
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Worth a look
Your CV uses only one form of: Amazon Web Services / AWS. Writing both once, for example "Amazon Web Services (AWS)", lets a search for either form find you. See it in the advert
Text we could read
What we check and why
We check that we could read the text of your file. A scanned page or a picture of text can come back empty to an agency system too.
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Pass
We read 361 words from your CV.
Hard skills
UP TO +33 POINTSWhat we check and why
The skills this advert asks for, and how often your CV names them. They carry most of your match rate. Each gain is our scorer re-run on your CV with that one change.
Skills are 70 of your match rate's 100 points.
Tip: Snowflake moves your match rate most: +6 points if your CV shows it, only if you have it.
| Skill | This CV | The advert | Adverts for the role |
|---|---|---|---|
| Snowflake | Missing | 2 | No figure |
| +6 points if this CV shows it · only if you have it | |||
| Terraform | Missing | 1 | No figure |
| +6 points if this CV shows it · only if you have it | |||
| Docker | Missing | 2 | No figure |
| +6 points if this CV shows it · only if you have it | |||
| Kafka | Missing | 2 | No figure |
| +6 points if this CV shows it · only if you have it | |||
2 more issues to fix and 7 more skills this CV shows , ShowHide
| Skill | This CV | The advert | Adverts for the role |
|---|---|---|---|
| dbt | Missing | 2 | No figure |
| +6 points if this CV shows it · only if you have it | |||
| CI/CD | Missing | 1 | No figure |
| +4 points if this CV shows it · only if you have it | |||
| Apache Spark | 2 | 1 | No figure |
| Amazon Redshift | 2 | 1 | No figure |
| Airflow | 2 | 2 | No figure |
| Python | 5 | 2 | No figure |
| AWS | 5 | 2 | No figure |
| Agile | 2 | 1 | No figure |
| SQL | 5 | 2 | No figure |
Missing from this CV 6
- Snowflake +6 points if this CV shows it
- Terraform +6 points if this CV shows it
- Docker +6 points if this CV shows it
- Kafka +6 points if this CV shows it
- dbt +6 points if this CV shows it
- CI/CD +4 points if this CV shows it
Add a skill only if you really have it. Points are our scorer re-run on this CV with that one change.
In this CV 7
- Apache Spark
- Amazon Redshift
- Airflow
- Python
- AWS
- Agile
- SQL
All of them together: 67% to 100%. Gains overlap: the skills share the 70 skill points, so they do not simply add up.
Snowflake, Terraform, Docker, Kafka, dbt, CI/CD, Apache Spark, Amazon Redshift, Airflow, Python, AWS, Agile, SQL. Add a skill to your CV only if you have it.
Recruiter tips
1 TO LOOK ATWhat we check and why
What a recruiter notices when they open your CV: results, length, wording and a few UK conventions.
1 to look at , ShowHide
Does not change your match rate.
Tip: Worth a look first: "A skill has more than one written form".
Measurable results
What we check and why
We count lines that show a result with a number, a percentage or a £ figure (dates, phone numbers and versions left out); 3 or more pass.
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Pass
11 lines in your CV show a measurable result (a number, % or £ figure).
- Line 14- Built 30 batch pipelines in Python (in the advert and this CV) and Airflow (in the advert and this CV) loading sales and stock data into Redshift (in the advert and this CV).
- Line 15- Cut the nightly load from 5 hours to 70 minutes by partitioning tables and rewriting joins in SQL (in the advert and this CV).
- Line 16- Wrote SQL (in the advert and this CV) models and tests used by 15 analysts across finance and trading.
Show all 11 lines
- Line 17- Added data quality checks that stopped 3 bad supplier files a month reaching reports.
- Line 21- Moved 2 TB of claims data from on-premise SQL Server to AWS (in the advert and this CV) S3 and Glue.
- Line 22- Wrote Spark (in the advert and this CV) jobs processing 8 million policy records a night.
- Line 23- Scripted the data platform's AWS (in the advert and this CV) set-up so 4 delivery teams could build their own environments.
- Line 24- Worked with the pricing team to rebuild their weekly extract, cutting it from 2 days to 3 hours.
- Line 29- Worked in an Agile (in the advert and this CV) team of 6 and ran fortnightly demos for service managers.
- Line 31- Wrote the team's first data dictionary, covering 120 tables, which new starters still use.
- Line 34BSc (qualification) Mathematics, 2:1, University of Leeds, 2019
Paragraph length
What we check and why
We look for blocks of text over 40 words in your work history that are not bullets. Bullets are the UK agency norm.
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Pass
No paragraph in your work history runs past 40 words.
Tone
What we check and why
We look for blame and excuse phrases from a plain list we maintain, such as "unfortunately" or "was forced to", line by line.
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Pass
We found none of the phrases on our list of blame and excuse phrases, a plain list we maintain.
Overused words
What we check and why
We count phrases from our overused-phrase list, a plain list we maintain. 3 or more, at 0.5 or more per 100 words, need a fix.
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Pass
We found none of the phrases on our overused-phrase list, a plain list we maintain.
Repeated phrases
What we check and why
We look for four-word phrases used 3 times or more.
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Pass
No four-word phrase appears three times or more in your CV.
Weak openers
What we check and why
We count lines that start with a phrase from our weak-opener list, a plain list we maintain, such as "responsible for"; 2 or more need a fix.
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Pass
Only one line starts with a phrase from our weak-opener list.
Word count
What we check and why
We check your CV runs to 350 to 1,300 words.
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Pass
Your CV runs to 361 words, inside the 350 to 1,300 range we check for.
UK conventions
What we check and why
We look for details a UK CV does not need (date of birth, age, marital status, nationality, a National Insurance number, a photo) from a plain list we maintain, and for US and UK spelling mixed.
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Pass
Your CV leaves out date of birth, age, marital status, nationality and a National Insurance number, as UK CVs do, and does not mix US and UK spelling (we look for 3 or more of each).
Web presence
What we check and why
We look for a LinkedIn profile, a portfolio or a personal website near the top. Whether a link is useful comes from the advert's discipline, from a plain list we maintain; a missing link is never a fix.
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Your choice, not scored
No LinkedIn link. That is your choice and not scored: a UK CV does not need one. Add it only if your profile is up to date.
Job level
What we check and why
We read the level words in the advert's title and in your CV's role titles (assistant, officer, senior, lead, head and so on) from a plain list we maintain. On a contract advert we also place its day rate against the role's middle half this month. We never read age or years of service.
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Your choice, not scored
The role titles on your CV use no level words from our list, a plain list we maintain (such as junior, senior, lead or manager), so we did not compare levels. The advert states the contract length as 6 month contract; the dated roles on your CV last a median of 29 months.
Chronology
What we check and why
We read the start and end of each dated role; at least 2 dated roles are needed. Years without months, or a work history with no dates at all, are worth a look. Short roles and overlaps are normal in contract and temp work, and we never look at gaps.
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Pass
All 3 dated roles show a start and end month. Short roles and overlaps are normal in contract and temp work, and we never look at gaps.
References
What we check and why
References are optional on a UK CV; agencies take them at offer. We look for referees' names with a phone number or email in the 6 lines after a References heading: those are other people's details.
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Your choice, not scored
No references section. That is fine: references are optional on a UK CV, and agencies take them at offer.
Tense in dated roles
What we check and why
We compare line-opening verbs from a plain list we maintain within dated work roles. Present or Current dates mean ongoing duties; completed achievements can still use the past tense. Undated roles and unrecognised verbs are not judged.
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Pass
No issue found by this check.
First-person line openings
What we check and why
We look for I, we, my, our and contractions at the start of a line, after any bullet, from a plain list we maintain. First person is a style choice; starting with the action can make a CV easier to scan.
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Pass
No issue found by this check.
Repeated words
What we check and why
We look for the same whole word twice in succession on one line, separated only by spaces. Punctuation breaks the pair. Remove accidental duplication and keep deliberate repetition.
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Pass
No issue found by this check.
Spaces and punctuation
What we check and why
We look for two or more spaces inside a line and a space before punctuation. Indentation and blank lines are ignored; extraction from a file can introduce spacing too.
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Pass
No issue found by this check.
Skill names
What we check and why
The existing skill extractor groups known names for the same skill. We flag more than one written form for review, without changing the score. A full name and its abbreviation together can be useful.
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Worth a look
3 lines to review, including lines 9, 14 and 22. Check whether the different names for the same skill are useful. A full name followed by its abbreviation can help; otherwise keep the spelling consistent. View where
- Line 9Python (in the advert and this CV), SQL (in the advert and this CV), Apache Spark (in the advert and this CV), AWS (in the advert and this CV) (S3, Glue, Redshift (in the advert and this CV)), Apache Airflow (in the advert and this CV), Git, Agile (in the advert and this CV), data modelling, data quality testing
- Line 14- Built 30 batch pipelines in Python (in the advert and this CV) and Airflow (in the advert and this CV) loading sales and stock data into Redshift (in the advert and this CV).
- Line 22- Wrote Spark (in the advert and this CV) jobs processing 8 million policy records a night.
Nothing to fix
Rate and IR35
Nothing to fix
, ShowHide
The rate and IR35 status as the advert states them, beside what adverts for the role said this month. Does not change your match rate.
Rate as stated
This advert states £550 - £600 per day. We could not map its title to a role, so there is no benchmark to compare it with.
IR35 as stated
This advert states Outside IR35.
Terms as stated
Duration: 6 month contract
Start: ASAP
Soft skills
None named in the advert
, ShowHide
The soft skills this advert names, and whether your CV shows them. Does not change your match rate.
Soft skills
What we check and why
We look for the soft skills on a plain list we maintain, word by word, in the advert and your CV. A recruiter's search rarely uses these words; an interviewer asks for examples. They do not change your match rate.
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Your choice, not scored
The advert names none of the soft skills on our list, so there is nothing to match.
Formatting
14 not checked
, ShowHide
How the file itself is laid out: columns, fonts, images and page setup. Does not change your match rate.
Parse view
All good
, ShowHide
What an agency system reads from your CV file. Does not change your match rate.
Name
What we check and why
What an agency system reads from your CV file.
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Pass
Your name was read as a name.
What we check and why
What an agency system reads from your CV file.
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Pass
Your email address was read.
Phone
What we check and why
What an agency system reads from your CV file.
-
Pass
Your phone number was read.
Location
What we check and why
What an agency system reads from your CV file.
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Your choice, not scored
No town or postcode was read. Many CVs leave it out on purpose; recruiters often search by location.
Current job title
What we check and why
What an agency system reads from your CV file.
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Pass
Your current job title was read.
Roles
What we check and why
What an agency system reads from your CV file.
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Pass
3 roles were read with their dates.
Education
What we check and why
What an agency system reads from your CV file.
-
Pass
Your education was read.
Skills
What we check and why
What an agency system reads from your CV file.
-
Pass
Skills were read in your roles as well as your list.
Section headings
What we check and why
What an agency system reads from your CV file.
-
Pass
Your section headings were recognised.
Recruiter searches
All good
, ShowHide
Searches a recruiter might run for this role, and whether your CV comes up. Does not change your match rate.
Two must-haves
What we check and why
Searches a recruiter might run for this role.
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Pass
Two must-haves
Core requirements
What we check and why
Searches a recruiter might run for this role.
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Pass
Core requirements
As the advert words it
What we check and why
Searches a recruiter might run for this role.
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Pass
As the advert words it
Screening questions
Nothing to check
, ShowHide
Screening questions this advert's terms imply. Does not change your match rate.
Start date
What we check and why
Screening questions this advert's terms imply.
-
Your choice, not scored
Start date
On-site days
What we check and why
Screening questions this advert's terms imply.
-
Your choice, not scored
On-site days
IR35 status
What we check and why
Screening questions this advert's terms imply.
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Your choice, not scored
IR35 status
Rate cap
What we check and why
Screening questions this advert's terms imply.
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Your choice, not scored
Rate cap
Duration
What we check and why
Screening questions this advert's terms imply.
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Your choice, not scored
Duration
Where this CV goes
Nothing to check
, ShowHide
The system the advert's own link points to, where we can tell. Does not change your match rate.
AI review and opener
Your own reading adds an AI review and a paste-ready opener, written only from your CV and labelled as AI. A sample never runs the AI.
What we could not check
Left out of the bars and never counted against this CV.
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Length
Not checked We cannot count pages in pasted text. Your word count is checked under Word count.
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File name
Not checked A pasted CV has no file name to check.
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Reading order
Not checked We could not check the reading order from a pasted CV.
-
File checks
Not checked We read pasted text, so these file checks did not run:
- File type
- Single column
- No tables
- No text boxes
- Photo and images
- Text alignment
- Number of fonts
- Standard fonts
- Body text size
- Bold text
- Text colour
- Page header
- Page footer
- Margins
- Page size
The sample CV (Jordan Sample, fictional)
, ShowHide
- Line 1Jordan Sample
- Line 2Contract Data Engineer
- Line 3jordan.sample@example.com | 07700 900418 | Leeds LS6
- Line 4
- Line 5Profile
- Line 6Contract data engineer with seven years building batch data pipelines for retail, insurance and public sector clients. I write Python (in the advert and the CV) and SQL (in the advert and the CV), design data models that analysts can trust, and run pipelines on AWS (in the advert and the CV). I like leaving a platform better documented than I found it, and I am used to working alongside analysts, testers and product owners in short delivery cycles.
- Line 7
- Line 8Skills
- Line 9Python (in the advert and the CV), SQL (in the advert and the CV), Apache Spark (in the advert and the CV), AWS (in the advert and the CV) (S3, Glue, Redshift (in the advert and the CV)), Apache Airflow (in the advert and the CV), Git, Agile (in the advert and the CV), data modelling, data quality testing
- Line 10
- Line 11Experience
- Line 12
- Line 13Contract Data Engineer, a UK retailer, 04/2024 - 09/2026
- Line 14- Built 30 batch pipelines in Python (in the advert and the CV) and Airflow (in the advert and the CV) loading sales and stock data into Redshift (in the advert and the CV).
- Line 15- Cut the nightly load from 5 hours to 70 minutes by partitioning tables and rewriting joins in SQL (in the advert and the CV).
- Line 16- Wrote SQL (in the advert and the CV) models and tests used by 15 analysts across finance and trading.
- Line 17- Added data quality checks that stopped 3 bad supplier files a month reaching reports.
- Line 18- Wrote runbooks for every pipeline so the support team could restart jobs without an engineer.
- Line 19
- Line 20Contract Data Engineer, an insurance company, 02/2022 - 03/2024
- Line 21- Moved 2 TB of claims data from on-premise SQL Server to AWS (in the advert and the CV) S3 and Glue.
- Line 22- Wrote Spark (in the advert and the CV) jobs processing 8 million policy records a night.
- Line 23- Scripted the data platform's AWS (in the advert and the CV) set-up so 4 delivery teams could build their own environments.
- Line 24- Worked with the pricing team to rebuild their weekly extract, cutting it from 2 days to 3 hours.
- Line 25
- Line 26Data Engineer, a local authority, 09/2019 - 01/2022
- Line 27- Developed ETL jobs in Python (in the advert and the CV) and SQL (in the advert and the CV) for housing and council tax data.
- Line 28- Built the first shared data model for housing repairs, used in monthly reporting to councillors.
- Line 29- Worked in an Agile (in the advert and the CV) team of 6 and ran fortnightly demos for service managers.
- Line 30- Kept source code in Git with peer review on every change.
- Line 31- Wrote the team's first data dictionary, covering 120 tables, which new starters still use.
- Line 32
- Line 33Education
- Line 34BSc (qualification) Mathematics, 2:1, University of Leeds, 2019
- Line 35
- Line 36Certifications
- Line 37AWS (in the advert and the CV) Certified Cloud Practitioner, 2023
- Line 38
- Line 39Interests
- Line 40Running, and volunteering as a data mentor (soft_skill) for a local coding club, where I teach teenagers to clean and chart open data in Python (in the advert and the CV).
Fictional advert Fictional advert, made for this sample: there is nowhere to apply.
The advert, as we read it
Select a marked skill to see if this CV shows it.
Guide me
1 of 6
-
A skill the advert asks for
Snowflake
+6 points if this CV shows it, only if you have it -
A skill the advert asks for
Terraform
+6 points if this CV shows it, only if you have it -
A skill the advert asks for
Docker
+6 points if this CV shows it, only if you have it -
A skill the advert asks for
Kafka
+6 points if this CV shows it, only if you have it -
A skill the advert asks for
dbt
+6 points if this CV shows it, only if you have it -
A skill the advert asks for
CI/CD
+4 points if this CV shows it, only if you have it
Arrow keys step through the fixes; Esc closes.